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WPify Documentation

Sklik retargeting

The module allows you to integrate Sklik retargeting for better targeting of advertising campaigns based on your e-shop visitors’ behavior.

Module Features

Section titled “Module Features”
  • Connection with Sklik account using rtgId
  • Sending data about traffic and viewed products
  • GDPR support - respecting marketing cookies
  • Extended data about products and categories for better targeting
  • Variant support — sends the ID of the currently selected variation (or generated combination ID matching the Zbozi.cz feed when feed expansion is enabled), updated live as the visitor switches variants on the product page

How It Works

Section titled “How It Works”
  1. The Sklik retargeting script is loaded on every page
  2. On a product page, the ID of the selected variation (or generated combination) is sent; when the visitor switches variants, the hit is fired again with the new ID
  3. On category pages, the category identifier is sent
  4. Sklik uses this data for ad targeting

Module Activation

Section titled “Module Activation”
  1. Go to WPify → WPify Woo
  2. Enable the Sklik retargeting module
  3. Save changes

After activation, go to the module settings: WPify → WPify Woo -> Sklik retargeting

Documentation

Section titled “Documentation”
Settings Identifier, cookies, and advanced data
For Developers Filters for behavior modification
Troubleshooting Problem diagnostics
FAQ Frequently asked questions