Settings

Go to the module settings: WPify → WPify Woo -> Sklik retargeting

Retargeting Identifier (rtgId)

Enter your unique rtgId identifier in the “Identifier retargeting” field.

Where to Find rtgId

1. Log in to the Sklik interface
2. Go to the Retargeting section
3. Copy the rtgId value

Important

Without the rtgId entered, the module will not send any data.

Marketing Cookies (GDPR)

For proper GDPR compliance, you need to set up marketing cookie consent detection.

Configuration

In the “Marketing cookie name” field, enter the name of the cookie that represents consent.

In the “Marketing cookie value” field, enter the value that indicates granted consent.

Examples for Common Plugins

Plugin	Cookie name	Cookie value
Complianz	cmplz_marketing	allow
Cookie Notice	cookie_notice_accepted	true
GDPR Cookie Consent	gdpr_marketing	yes

How to Find Values

1. Allow marketing cookies on your website
2. Open DevTools (F12) -> Application -> Cookies
3. Find the cookie representing marketing consent
4. Copy the name and value

Note

If you don’t set up cookie configuration, Sklik will process data as if consent was granted. This may violate GDPR.

Extended Data

Extended data improves ad targeting for specific products and categories.

Product Identifier (itemId)

Enable “Add E-shop offer identifier” to send the product ID on product pages.

The pageType parameter is automatically set to offerdetail.

Custom Field for itemId

In the “Custom E-shop offer identifier” field, enter the custom field slug if you don’t want to use the product ID.

Use case: Synchronization with the Zbozi.cz XML feed where you use a different identifier.

Category Identifier

For sending category on category pages, you have two options:

1. Wpify Woo Feeds plugin - Enable “Use category identifier from Wpify Woo Feed” for automatic use of categories from the feed.

2. Custom field - In the “Custom category identifier” field, enter the category meta key containing the identifier for Zbozi.cz.

The pageType parameter is automatically set to category.

Saving Changes

After making all changes, save the settings using the button at the bottom of the page.