FAQ

General Questions

What is Sklik retargeting?

Sklik retargeting allows you to display ads to users who have already visited your e-shop. Based on their behavior (viewed products, categories), you can show them relevant ads in the Seznam content network.

Where do I find rtgId?

1. Log in to the Sklik interface
2. Go to the Retargeting section
3. Create or select a retargeting campaign
4. Copy the rtgId value from the code

Is the module GDPR compliant?

Yes, if you properly configure marketing cookies. The module checks cookie consent and sends the consent parameter to Sklik.

Without cookie detection settings, data is sent as if consent was granted, which may not comply with GDPR.

Configuration

How do I find the cookie name and value?

1. Allow marketing cookies in the cookie banner on your website
2. Open DevTools (F12) -> Application -> Cookies
3. Find the cookie from your cookie plugin
4. Copy the name (Name) and value (Value)

Example for Complianz: cmplz_marketing = allow

Why use itemId?

The itemId parameter enables dynamic retargeting - displaying ads for specific products that the user viewed.

Important: itemId must match the identifiers in your XML feed for Zbozi.cz.

Does the module support products with variants?

Yes. On variable product pages, the IDs of all variants are automatically added to itemId.

Example output: "123, 124, 125, 126"

Can I use a custom identifier instead of product ID?

Yes. In the “Custom E-shop offer identifier” field, enter the custom field slug (meta key) that contains your identifier.

Technical Questions

Where is the code displayed?

The retargeting code is inserted into wp_footer on all website pages.

On product pages, itemId is added; on category pages, category is added.

Can I disable code display on certain pages?

Yes. Use the wpify_woo_sklik_retargeting_render_code filter:

add_filter( 'wpify_woo_sklik_retargeting_render_code', function( $render ) {
    if ( is_page( 'landing-page' ) ) {
        return false;
    }
    return $render;
} );

Can I add custom parameters?

Yes. Use the wpify_woo_sklik_retargeting_parameters filter:

add_filter( 'wpify_woo_sklik_retargeting_parameters', function( $params ) {
    $params['customParam'] = '"value"';
    return $params;
} );

How do I verify that retargeting is working?

1. Open browser console (F12 -> Console)
2. Look for retargetingConf output
3. Verify it contains the correct values
4. In the Network tab, check for calls to c.seznam.cz