Google Merchants Feed
Google Merchants feed settings are located at WooCommerce → Settings → Wpify Woo → Google Merchants Feed. Always save changes using the button at the bottom of the page.
Product Exclusion
Section titled “Product Exclusion”| Option | Description |
|---|---|
| Exclude out of stock items | Only include products with “In stock” or “On backorder” status |
| Exclude items on backorder | Exclude products with “On backorder” status |
| Exclude items without category | Exclude products not assigned to a category with a mapped Google category |
Tag Value Settings
Section titled “Tag Value Settings”Custom ITEM_ID Field
Section titled “Custom ITEM_ID Field”The <ITEM_ID> tag defaults to the product’s database ID. To use a different value, enter the custom field slug.
Custom GTIN Field
Section titled “Custom GTIN Field”The <GTIN> tag defaults to the EAN field (if enabled in global settings) or product SKU. Enter a custom field slug to use a different value.
Product Condition
Section titled “Product Condition”Select the default condition for all products: New, Used, or Refurbished. This can be overridden per product.
Product Description
Section titled “Product Description”Choose which description to use in the feed:
- Long description (default) — full product description
- Short description — product excerpt
- Parent description — parent product description (for variations)
Configure the <BRAND> tag globally using one of three methods:
- Fixed text — enter the brand name directly
- Custom field — enter the slug of a custom field or third-party plugin field
- Taxonomy — enter the taxonomy identifier (e.g., product attribute)
Select the matching Brand type value: Text, Custom field, or Taxonomy.
Shipping
Section titled “Shipping”Configure global shipping settings with the following attributes:
| Attribute | Required | Description |
|---|---|---|
| Country | Yes | ISO 3166 country code (e.g., CZ, SK) |
| Region | No | Region code (if the country is divided into regions) |
| Service | No | Delivery type or speed |
| Price | No | Fixed shipping price including tax and currency code (e.g., 99.50 CZK) |
| Min/Max handling time | No | Processing time in days |
| Min/Max transit time | No | Delivery time in days |
Product Type
Section titled “Product Type”Optionally map a custom category to the <product_type> tag. Leave empty to omit from the feed, or select a product category to include the full category path.
Category Field Value
Section titled “Category Field Value”Choose how the Google category value appears in the feed:
- Category ID — numeric Google category identifier
- Category tree — full category path text
Variation Expansion
Section titled “Variation Expansion”For variable products with attributes set to “any” value (where not every combination is explicitly defined as a variation), enable Expand generic variations to generate a separate feed item per attribute combination. Each generated item gets a unique id, URL with pre-selected attributes, and product detail attributes.
A built-in cap of 500 combinations per variation prevents runaway expansion on misconfigured products. To raise it for legitimate large catalogs, see the wpify_woo_feeds_max_combinations_per_variation filter.
Category Mapping
Section titled “Category Mapping”Map your WooCommerce product categories to Google product categories. Products inherit the mapped Google category based on their shop categorization.
Per-Product Settings
Section titled “Per-Product Settings”Each product (and variation) has a dedicated Google Merchants Feed tab in the product edit screen where you can override global settings:
- Exclude from feed
- Custom title, description, and images
- Category override
- Condition, brand, GTIN, MPN
- Custom parameters
- Age group, gender, adult flag